Tech Uncategorized

Learning About Online & Offline Media Channels with Mdundo

How much did you know?

If you don’t know about Mdundo, you probably should. Started in 2013, Mdundo is a music streaming service that aims to bring easy and affordable access to music in Africa. Though the app is a relative newcomer to the music streaming scene, they’re already close to break-even in Kenya. In 2020, Mdundo obtained $6.4 million in investment from Kepple Africa Ventures.

Break-Even:  a point in a business venture when the profits are equal to the costs.

Tech Term

Last week, ThisNairobi listened to Mdundo’s fire-side on the “Integration Of Online & Offline Media Channels In The Financial Sector”. The discussion featured insights from Zeina Kawas – Head of Brand & Marketing at Standard Chartered Bank, Michael Miriti – Digital Marketing Manager at Standard Chartered Bank, Sarah Oyungu – Digital Marketing Director at Standard Chartered Bank, and Martin Nielsen – CEO of Mdundo. Here are a few key learnings from the discussion.

  1. The optimization period in the digital space has changed dramatically

According to Sarah Oyungu, the optimization period in the digital space has gone from weeks to days. This change has, primarily, been brought about by social media. Now, brands are able to reach large audiences more quickly than ever.

Optimization: In digital marketing, optimization is the process of improving the marketing efforts in an effort to maximize desired business outcomes.

Tech term
  1. Standard Charter made the decision to spend less money on offline advertising

The impact of offline advertising like billboards and newspaper ads can hard to track. Digital marketing, on the other hand, is designed to be easy to monitor and predict. But the caveat with digital marketing platforms is that “there is no channel that you can always own”, said Zeina Kawas – Head of Brand & Marketing at Standard Chartered Bank. Digital marketers can work their hardest and creating the best campaign, but they always run the risk of their campaign not resonating with a particular audience.

  1. Learning is the key to success

According to Micheal Miriti – Digital Marketing Manager at Standard Chartered, learning is one of the most important factors for a successful life. Learning is the prerequisite to growing, especially in the fast-paced space of digital marketing.

“Keep learning and keep consuming all forms of information from people around you,” said Michael Miriti – Digital Marketing Manager at Standard Chartered Bank.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: