Art & Culture

Picha Stock’s Breakfast Challenge: Win $400

Take a pic of your breakfast

CHALLENGE DESCRIPTION

Deadline –  12th March 2021

Prize – $400

This month’s “Breakfast challenge” sponsored by  Promasidor is all about that first meal of the day; Breakfast means different things in different places……whether it’s a glass of milk, the classic coffee or black tea with some mandazi or eggs, botokoin, okpa, fried plantain with yam, Koose, Callaloo with ripe plantain, steamed cabbage with saltfish or Jamaican hot chocolate tea. This challenge is being sponsored by a milk brand “Cowbell”, so a little tip would be to add a glass of milk to your concept.  

Submit as many images as you want to showcase the different ways breakfast is enjoyed across Africa and the African diaspora. Whether you are in Africa, in the US, the Caribbean, the UK, Brazil, etc…we’d like to see your breakfast visuals.

Remember to use the title “Breakfast Challenge” for each image you submit for this challenge.

Technical requirements

Be sure to follow the submission guidelines for this challenge;

Image submission:
– submit images in JPEG format

– minimum image resolution: 4MP (submit the maximum file size that your camera can produce)

– No watermarks

– If submitting images with recognizable people, attach properly filled in and signed release forms
– Use the title “Breakfast challenge” when uploading images for this challenge

Video submission –
– minimum resolution of 1920×1080

– clips should be between 15-30 secs long- Export trimmed footage as H.264.MOV files at a very high-quality setting

– Remove all audio before exporting

– If submitting images with recognizable people, attach properly filled in and signed release forms

– Use the title “Breakfast challenge” when uploading images for this challenge

The submissions will be judged on technical skill, storytelling, and interpretation of the theme i.e the image or video that best communicates the theme.

Images that don’t follow the submission guidelines or are submitted after the deadline will not be considered when selecting a winner. 

Check this video about elements of a good storytelling. This will be useful for your shoot.

Promasidor is the leading provider of high-quality food products across various regions in Africa. Their milk powders, culinary, beverages and cereal products are affordable, delicious and good for you.

Founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. He traveled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted – milk.

A passionate belief in this vision fueled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.

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